425,000 Impressions
30,000 Engagements
17,000 Link Clicks
6.9% Engagement Rate<\/p>\n\n\n\n
![\"\"](\"https:\/\/jordan.fusion-solutions.ca\/wp-content\/uploads\/2024\/06\/1-3.jpg\")
<\/a><\/figure>\n\n\n\n<\/a><\/figure>\n<\/figure>\n\n\n\nIn the first year of working strategically on our social media presence, the posts were reduced and were more targeted, their quality was improved by images and video. While the quantity of posts were reduced over all, impressions were doubled, engagement was more than tripled and users clicking on post links was more than quadrupled. We were able to more accurately engage with our audiences and make the best of our content, sharing our stories, news and programming.<\/p>\n\n\n\n
Looking to where we\u2019re at already for 2024, we\u2019re positioned to increase these impressive feats again. In only 5 short months in 2024 we\u2019ve already drastically surpassed what was done in twice the amount of posts only two short years prior \u2013 especially as it pertains to engagement and link clicks. Which is ultimately what we\u2019re looking for; our community to be involved and clicking to learn more about us, about our services, our people and our stories.<\/p>\n\n\n\n
By utilizing our social media CMS SproutSocial we were able to schedule content long in advance for recognition days, weeks, months. Internally tag posts for later tracking as they pertain to our planning and goals (such as stories, organizational, staff highlights and health resources). Campaigns can also be created so individual groupings of posts can be easily tracked and compared to one another.<\/p>\n\n\n\n
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