Strategic Program Promotion, Social Media Campaign

2024

Staff sharing stories about why they got into the programming, what they enjoy, career highlights and how people can connect and get help.  The content was varied to comfort levels, some of it is natural others are teleprompted and guided.  Created photos, videos and graphics – scheduled throughout the year as we captured more content from partners, stakeholders and gathered patient stories so it’s an ongoing campaign without needing much additional input and work from the team.

Campaign garnered over 3,000 engagements on its own, 21,000 video views, but more importantly over 1,000 link clicks for people to get more information on ED programming, potentially referring people to life saving services.